The Story of Bottled Water, released on March 22, 2010 (World Water Day) employs the Story of Stuff style to tell the story of manufactured demand—how you get Americans to buy more than half a billion bottles of water every week when it already flows from the tap. Over five minutes, the film explores the bottled water industrys attacks on tap water and its use of seductive, environmental-themed advertising to cover up the mountains of plastic waste it produces.

Annie Leonard and her Team are behind the movement “The Story of Stuff”, since the beginning of bottlesUp has found her as is one of our biggest motivations.

Annie Leonard interviewed by Stephen Colbert.