It’s taken nearly two years since Laurel’s first sketch to our final product’s debut coming in 12 short days. As we worked with industrial designers, mold-makers and glass makers, we went through many modfied versions. But our committment at every phase was to creating a bottle that was made with recycled glass, that highlighted the natural beauty of glass and that blended high design with a functional, resuable, responsible bottle. I love this video we made showing our first bottles being made in an early phase. You’ll see the effort to heat the glass, mold the glass and refine it to finish. It’s beautiful, don’t you agree?
This year at the International Home + Housewares Show in Chicago, we’ll be one of 50 companies invited in to the special “Discover Design” section. This invitation-only area will be the section retailers have been asking for – a section dedicated to highly-styled products that will generate interest and excitement with their customers. We’ll be debuting our beautiful glass water bottles, made using ancient techniques in a modern glass-making facility. Our bottles, made up of a minimum of 75% recycled glass and food-grade silicone caps and ‘grippers’, highlight the beauty of glass. Our responsible design (created by a nationally-acclaimed glass artist), sourcing (100% sourced and made in North America) and packaging deliver a product that looks good, feels good and does good. Glass is naturally BPA-free and PVC-free, it won’t leach harmful chemicals, it leaves no residual odor or taste. The bottle is designed to fit the natural grasp of the hand and has a wide mouth with a rounded lip. Adding to that, we don’t use any plastics in our bottle or in our packaging – none, nada, zilch. By using glass instead of plastic, the use of one BottlesUp glass water bottle can keep 240 plastic bottles out of landfills every year. Wouldn’t you agree the combination of beauty, functionality, and responsibility is one you’d like to see?
If you’re heading to the IHA show in Chicago, come by Booth #3971. Come see the true beauty of glass in a better, more responsible bottle.
Glass Water Bottles from BottlesUp
For Valentine’s Day, I’m sharing the love – take a sneak peak at our glass water bottles that we’re set to debut this March. You can see the beauty of the glass - the result of its design and of how it’s made. It’s a beautiful process, have you seen it?
In just a few weeks, we’ll be debuting BottlesUp glass water bottles at the acclaimed International Home and Housewares Show in Chicago. 
From March 6-8, more than 60,000 people from around the world will come to see the latest, greatest and most interesting products available for the home and housewares. With more than 21,000 retail buyers coming to the show, we hope they’ll take the opportunity to bring BottlesUp glass water bottles to you. Our blend of design, beauty, functionality, responsibility – all in one bottle – can make a difference for your health and the environment.
If you’re going to the show in Chicago and want to connect, feel free to email us at jschmitt(at)cloudspark(dot)com. And if you’d like to share any of Chicaog’s best new dining secrets, our foodie team would be very thankful.
Today, The Wall Street Journal published an interesting feature, “The Secret to Turning Customers Green.” Normally we pass over articles like this because they all tend to say the same thing – appeal to our sense of responsibility to the planet – but WSJ looked at a couple of programs in Washington, D.C. that are successful using a new tactic: guilt.
From the article, the case studies, and the research, it seems that a more powerful motivator if other people see our behavior. While we’re not adding guilt to our marketing strategy, we certainly hope you’ll be seeing other people with BottlesUp glass water bottles and be motivated to make the same choice.
