Consumption

The Story of Bottled Water

We wanted to start the year by sharing what we think is the most compelling story on the story of bottled water.  Annie Leonard, the very smart creator of The Story of Stuff, created this video last March in celebration of World Water Day. It was a near-instant viral success being picked up by news outlets including Fast Company and Huffington Post.  Have a look and you’ll see why.

What would you add to the story?

The Secret to Turning Consumers Green? Guilt.

Today, The Wall Street Journal published an interesting feature, “The Secret to Turning Customers Green.” Normally we pass over articles like this because they all tend to say the same thing – appeal to our sense of responsibility to the planet – but WSJ looked at a couple of programs in Washington, D.C. that are successful using a new tactic: guilt.

From the article, the case studies, and the research, it seems that a more powerful motivator if other people see our behavior.  While we’re not adding guilt to our marketing strategy, we certainly hope you’ll be seeing other people with BottlesUp glass water bottles and be motivated to make the same choice.

Infographic: 2010 Water Consumption in the U.S.

 

I know we like to share infographics, we find their ability to share our consumption in interesting ways helps us all better understand the impact of our plastic water bottle habit.  Check out this one below from Do The Reuse Challenge that equates our U.S. water bottle consumption to fueling school buses. No matter how you look at it, we’re way over-consuming plastic.

It’s why we’re focused on giving you a better and more beautiful option.

Credit: Do the Reuse Challenge

Edward Burtynsky: A Visual Story of Our Impact on Our Environment

In 2005, now 5 years ago, TED awarded renowned photographer Edward Burtynsky its annual TED Prize. We’ve heard of Burtynsky’s work and his passion to document our human impact on our world. His riveting, and at times near horrific, landscape images captivated us and clearly the people at TED. His video below, which includes his images, is a compelling message for all of us to move towards sustainability.

What do you think? Have you found images that changed your own behavior? Send us a link.

Stop Drinking Bottled Water

It seems easy enough to stop drinking water bottled in plastic, yet, we’re primed for convenience. It’s easy enough to buy a bottle at the convenience store, out at a sporting event, or on a long road trip.  And bottled water marketers are selling you a vision – spring pools of fresh water, mountain streams ripe for crisp, cool, refreshment. It’s a sham. Here’s a great infographic from the creative team at Term Life Insurance.

Term Life Insurance
Via: Term Life Insurance

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