Today, while reading The Economist, I found about a new nonprofit organization working to prevent plastic pollution in the marine environment (that’s the oceans). Science & Technology against Ocean Plastics (STOP) is set to launch in 14 days, you can sign up to become part of the community here: http://www.stopoceanplastics.org/page/Signup. Or consider attending the upcoming STOP Live Conference being held this June in Los Angeles, Calif. I’ll be certain to follow the foundations efforts and share the solutions they (and the community) develop.
Today, The Wall Street Journal published an interesting feature, “The Secret to Turning Customers Green.” Normally we pass over articles like this because they all tend to say the same thing – appeal to our sense of responsibility to the planet – but WSJ looked at a couple of programs in Washington, D.C. that are successful using a new tactic: guilt.
From the article, the case studies, and the research, it seems that a more powerful motivator if other people see our behavior. While we’re not adding guilt to our marketing strategy, we certainly hope you’ll be seeing other people with BottlesUp glass water bottles and be motivated to make the same choice.
The problem of plastic pollution is very real. Beyond looking at the trash littered along the sidewalk or highway, all of the plastic thrown away ends up somewhere. We found this TED talk from Dianna Cohen of the Plastic Pollution Coalition to be one of the most compelling presentations on the environmental impact of our preference for plastic.
At BottlesUp, we’re focused on a solution. Join us.