Glass Water Bottles

The Secret to Turning Consumers Green? Guilt.

Today, The Wall Street Journal published an interesting feature, “The Secret to Turning Customers Green.” Normally we pass over articles like this because they all tend to say the same thing – appeal to our sense of responsibility to the planet – but WSJ looked at a couple of programs in Washington, D.C. that are successful using a new tactic: guilt.

From the article, the case studies, and the research, it seems that a more powerful motivator if other people see our behavior.  While we’re not adding guilt to our marketing strategy, we certainly hope you’ll be seeing other people with BottlesUp glass water bottles and be motivated to make the same choice.

Building a Better Glass Water Bottle

It’s been more than two years since the concept of a better glass water bottle started in Laurel’s studios. She began working on the concept of glass water bottles to replace plastic and aluminum bottles with the safer, eco-friendly and better-tasting alternative of real glass. A nationally-acclaimed glass artist, Laurel’s research took her to industrial designers, mill working shops for turned-wood molds, hot glass mold makers and hot glass manufacturers throughout the United States and Mexico. Using this information as well as her design sensibilities and knowledge of glass, she’s developed a variety of sizes and shapes of recycled glass bottles.  We fully expect to have our first glass water bottles, available for sale, in January of 2011.

In our blog, you’re going to find the stories behind our efforts to bring this bottle to production and to you. You’ll also find why we’re so committed to the product – preventing plastic pollution and promoting responsible consumption. 

We’re looking forward to getting to know you. In the meantime, feel free to post your comments or to send us your questions – we’ll do our best to answer each one.

– JS