The Secret to Turning Consumers Green? Guilt.
Today, The Wall Street Journal published an interesting feature, “The Secret to Turning Customers Green.” Normally we pass over articles like this because they all tend to say the same thing – appeal to our sense of responsibility to the planet – but WSJ looked at a couple of programs in Washington, D.C. that are successful using a new tactic: guilt.
From the article, the case studies, and the research, it seems that a more powerful motivator if other people see our behavior. While we’re not adding guilt to our marketing strategy, we certainly hope you’ll be seeing other people with BottlesUp glass water bottles and be motivated to make the same choice.